Auto insurance shopping rates are soaring—how to retain your best customers

The personal lines market is volatile, and consumer shopping rates continue to climb. According to a report from J.D. Power:

• The shopping rate for auto insurance in March was 13.5%—the highest monthly rate since September 2020.
• The switch rate for March was 4.0% for March, up from 3.5% in December 2023.
• Consumers with better credit scores drove shopping trends with a 14% increase in 2023. 

At renewal, verify coverages still apply, deductibles are appropriate, and if changes or updates might reduce premiums. Also, ensure all eligible Acuity discounts are applied, such as:

• Home and auto package discount
• Sprinkler or smart home protection system discount
• Paid-in-full discount

Retaining good customers saves you time and money!