Building A Successful Fleet Safety Culture

Discover how integrating safety and operations can transform your trucking fleet's profitability. Learn about key safety program components, the true cost of accidents, and strategies to build a successful fleet safety culture.
January 17, 2025 | Trucker
Two truckers shake hands next to a large truck under the sun.
By: Cliff J.
I bring over 30 years of trucking industry experience to Acuity. I worked my way up from driving to managing the safety operations of a transportation company, culminating in owning and managing my own regional trucking company. My main goal at Acuity is to help you, the motor carrier, the owner/operator and the driver better understand the insurance industry and help shape Acuity’s products and services to better meet your needs. I regularly provide ongoing trucking training to Acuity employees to help them understand the unique needs of those in the trucking/transportation industry. With over 30 years in the transportation sector, as both a company driver and as owner and manager of a trucking company, I have first-hand experience that helps me understand the challenges truckers’ face, and detailed knowledge of transportation regulations. My experience coupled with a background in insurance loss control can help answer and provide solutions to any issues that may arise.

Did you know that according to a 2022 fleet safety report1, fleets reported an average of 4.5 accidents per driver per year, with more than a third of those attributing fault to the driver?
 

Safety and Operations: Bridging the Divide in Trucking Fleets

For trucking fleets, integrating safety with operations is no longer optional—it’s a necessity for survival and profitability.

Historically, a culture of competing interests has existed between a trucking fleet’s operational side—focused on hauling freight, generating revenue, and satisfying customer demands—and the safety side—focused on preventing accidents. However, in today’s top-performing trucking fleets, that cultural divide has disappeared—and for good reason.


Challenges Facing Trucking Operations Today

Operational teams in trucking fleets face a host of challenges, including:

  • Regulatory Compliance: Keeping up with evolving industry regulations.

  • Driver and Technician Shortages: Finding and retaining qualified personnel.

  • Rising Operational Costs: Managing expenses related to fuel, equipment, parts, and technology.

  • Tight Margins: Navigating fierce competition and razor-thin profit margins.

These challenges drive many carriers to reevaluate their operating costs and strategies. For the best carriers, it’s clear that profitable operations must include safe operations.


The True Cost of Accidents

Accidents aren’t just safety concerns; they’re financial liabilities. In addition to direct costs like medical care, legal expenses, property damage, and lost productivity, accidents generate indirect costs that can severely impact a fleet’s bottom line:

  • Equipment Downtime: Loss of production and customer service.

  • Frequent Equipment Replacement: Accelerated wear and tear.

  • Higher Maintenance Costs: Increased repairs from avoidable incidents.

  • Employee Turnover: Expenses related to hiring and onboarding.

  • Increased Insurance Premiums: Higher rates after accidents.

  • Reduced Equipment Trade-In Value: Diminished resale value of damaged assets.

  • Additional Work Hours: Overtime and management time diverted to accident handling.

  • Low Employee Morale: Absences and dissatisfaction stemming from unsafe environments.

By understanding these costs, the best fleets have transformed their safety efforts, shifting perspectives on the true expense of accidents and emphasizing prevention.


Safety Equals Profitability

The connection between safety and profitability has led to the widespread implementation of operational safety controls. These controls are often documented in a company safety or accident prevention manual. However, it’s essential that these manuals are not static documents but dynamic tools regularly updated to reflect real-world exposures and risks.


Key Components of a Safety Program

A successful safety program includes:

  • Management Commitment: Clear guiding principles from leadership.

  • Employee Training: Comprehensive and ongoing education.

  • Rules and Procedures: Clear policies and expectations.

  • Safe Work Practices: Detailed protocols for daily tasks.

  • Hazard Identification: Proactive risk assessments.

  • Communication: Open channels for sharing safety information.

  • Emergency Response Plans: Preparedness for critical incidents.

  • Incident Reporting: Systems for analyzing and learning from accidents.

Introducing these elements during driver orientation and reinforcing them through regular training and testing ensures consistent application and improvement.


The Payoff of Prioritizing Safety

Improving safety reduces inefficiencies, unnecessary driver turnover, and avoidable equipment downtime—all hallmarks of the best trucking operations. Fleets that integrate safety as a core operational principle aren’t just reducing risks; they’re unlocking greater profitability and long-term sustainability.


Committment to Safety

In the trucking industry, safety and operations are no longer competing priorities—they’re two sides of the same coin. Fleets that commit to safety as a core operational principle reduce risks, increase efficiency, and improve their bottom line.



1 2022 Fleet Safety Report

By: Cliff J.
I bring over 30 years of trucking industry experience to Acuity. I worked my way up from driving to managing the safety operations of a transportation company, culminating in owning and managing my own regional trucking company. My main goal at Acuity is to help you, the motor carrier, the owner/operator and the driver better understand the insurance industry and help shape Acuity’s products and services to better meet your needs. I regularly provide ongoing trucking training to Acuity employees to help them understand the unique needs of those in the trucking/transportation industry. With over 30 years in the transportation sector, as both a company driver and as owner and manager of a trucking company, I have first-hand experience that helps me understand the challenges truckers’ face, and detailed knowledge of transportation regulations. My experience coupled with a background in insurance loss control can help answer and provide solutions to any issues that may arise.