Preparing for the Hiring Season

Preparing for the hiring season? Discover key strategies to attract skilled construction workers, streamline recruitment, and improve employee retention in a competitive job market.
March 5, 2025 | Contractor
By: Michael V.
Michael has nearly 30 years of insurance industry experience that spans both commercial and personal lines. As Senior Correspondent for Acuity, he is responsible for creating a wide range of communications designed to inform and educate Acuity's customers and agents. Michael holds the Chartered Property Casualty Underwriter (CPCU) designation.

Author of Infocus

As the hiring season approaches, construction companies face the challenge of finding skilled workers to meet the growing demand. With the U.S. construction industry projected to add 723,400 jobs by 2031 (according to the Bureau of Labor Statistics), the competition for talent is more intense than ever. To stay ahead, it’s essential to have a clear hiring strategy in place. Consider the following strategies to effectively prepare for the hiring season: 

 

1. Evaluate Your Workforce Needs 

Before hiring, take stock of upcoming projects and assess labor demands. Consider factors like seasonal workload fluctuations, specialized skill requirements, and potential retirements within your team. Workforce shortages remain a challenge, with roughly 546,000 additional construction workers needed in 2024 alone (Associated Builders and Contractors). 


2. Expand Your Recruitment Strategies 

In most cases, traditional word-of-mouth hiring is no longer enough. Construction companies that leverage digital platforms like LinkedIn, Indeed, and trade-specific job boards see higher success rates in attracting skilled workers. Additionally, attending job fairs, partnering with trade schools, and offering referral incentives can help build a stronger talent pipeline. 


3. Streamline Your Hiring Process 

A lengthy, complicated application process can deter top talent. According to hiring software company Greenhouse, 70% of job applicants said they wouldn't fill out an application if it took longer than 15 minutes to complete . Simplify your hiring by: 

  • Using mobile-friendly applications 

  • Reducing unnecessary steps in the interview process 

  • Providing quick follow-ups to maintain candidate interest 

 

4. Offer Competitive Pay and Benefits 

With construction wages rising by 5% in 2023 (U.S. Bureau of Labor Statistics), offering competitive pay is crucial. Beyond salary, workers prioritize health benefits, job stability, and career growth opportunities. Consider offering: 

  • Tuition reimbursement for trade certifications 

  • Safety bonuses 

  • Paid training programs 


5. Invest in Employee Retention 

Hiring is just the first step—keeping employees engaged is equally important. The construction industry faces a 21.4% turnover rate, so investing in mentorship programs, ongoing training, and clear career progression paths can improve long-term retention. 


6. Prioritize Safety and Compliance 

Workplace injuries are a major concern, with construction accounting for nearly 1 in 5 worker fatalities (OSHA). Demonstrating a commitment to safety through proper training, updated equipment, and a strong safety culture can make your company more attractive to potential hires. 


Conclusion 

Preparing for the hiring season requires a proactive approach. By understanding workforce needs, expanding recruitment efforts, streamlining hiring, and investing in employee growth and safety, your company can attract and retain top talent. 

How is your company preparing for the upcoming hiring season? 

 

 

Sources

https://www.bls.gov/opub/btn/volume-14/whats-behind-the-projected-construction-employment-growth-from-2023-to-2033.htm

https://www.forbes.com/sites/jackkelly/2022/02/06/greenhouse-study-shows-job-seekers-face-lengthy-applications-slow-recruiter-response-times-ghosting-unprepared-and-late-interviewers/

By: Michael V.
Michael has nearly 30 years of insurance industry experience that spans both commercial and personal lines. As Senior Correspondent for Acuity, he is responsible for creating a wide range of communications designed to inform and educate Acuity's customers and agents. Michael holds the Chartered Property Casualty Underwriter (CPCU) designation.

Author of Infocus