To assist customers affected by the COVID-19 crisis, Acuity is discounting its personal auto rates, subject to regulatory approval. This reduction will benefit existing as well as new policyholders and provide nearly $20 million in relief to the insurer’s personal lines customers. 

“At Acuity, protecting people is our top priority. We recognize that our customers are having financial challenges at the same time they are driving significantly less due to government-mandated shutdowns or shelter-at-home directives. Reducing auto insurance rates is one way we can help,” said Ben Salzmann, Acuity President and CEO. 

Existing personal lines auto policyholders will receive a rate cut for the entire next 12-month policy term at their policy renewal. New customers will also see a reduction in Acuity’s standard automobile insurance rates. A typical customer with two cars will see a decrease between $50 and $100, depending on their unique situation. The rate decrease will apply to all new and renewal policies with effective dates on and after March 11, 2020.

Customers do not need to take any action to receive this credit—it will be applied automatically. Additionally, Acuity continues to work closely with its policyholders to offer payment solutions based on individual needs and circumstances.

In addition to providing direct relief to its personal auto customers, Acuity has determined it will make a major financial contribution to three charitable organizations, including Feeding America, the Salvation Army, and the Sheboygan County Food Bank.